Right, we all understand what SEO is. Not certain? Let’s avoid taking anything for granted, then. So that we have a clear, actionable concept to work with, let’s define it in detail.
Starting with the abbreviation SEO, let’s get started. Okay, since you already knew that, let’s explain more about what it is.
An effective website ranking is the outcome of a combination of SEO tactics. It appears on the first or second pages of a Google search, in other words.
However, the devil is always in the details. To help you become more familiar with the key approaches, I’ll briefly describe some of them below.
Before we go, I want to stress the following: You, the company owner, marketer, or whatever you may be, can actually do a lot of action on your own to raise your ranking on the big search engines. It all begins with having a fundamental knowledge of how SEO functions. Certain goods may require a little technical assistance, so if you find yourself in a bind, ask for assistance. Learn more about WordPress SEO Sydney.
Let’s go in and talk about these enigmatic strategies:
1) Recognize Google’s mission
Google’s goal is to make the world’s knowledge accessible to everyone and beneficial.
From an SEO standpoint, the mission statements make sense. Recognize that Google constantly carries out its mission statement in its goods and services. At a far deeper level, the mission statement has a significant influence on SEO.
Google wants people who use its search engine to find their answer as fast as possible. Many of the policies that Google has put into place in this country are directly related to their mission statement. More on this later when we talk about alternative strategies.
2) For SEO, the text on the page is everything.
Okay, so it’s not entirely about the words, but it does play a big part.
Make sure you first comprehend that Google interprets the material on your website. You must include terms to that effect on your web pages if you wish to appear high in search results when a user looks for a Financial Planner in Sydney. I would have uttered “those exact words” ten years ago, but things have changed, as I’ll describe in greater detail below.
Important aspects :
- Make sure you frequently discuss your products and services using terminology that a potential customer may use.
- The words must be written in text on your sites, not in an image or a video.
3) It matters where you position the content on the page.
Google uses a complex algorithm to determine which pages it will favour (commonly referred to as “the Google Algorithm”). Which pages appear first in search results and which pages are never seen to anyone.
Understanding and truly comprehending the material on your sites is a component of this technique. You may aid Google in determining which are the primary themes covered on your website by being familiar with some basic ways for how it weights various elements of a web page.
- Spend some time learning about basic web page structure (not coding, HTML etc. but the structure of a page of content)
- Apply what you’ve learned to all of your current pages AND to all upcoming material that you add.
4) Why are keywords being used so frequently?
You’ve probably heard folks discuss keywords if you’ve read or listened to much about SEO. Yes, there is a method to master. Yes, it is determined which keywords should be utilised using highly complex procedures. Have you had time for all this? Most likely not. So, let’s come down to the bare essentials and at least nail that.
You should discuss your product, services, results, etc. in your web sites. Additionally, as was already said, in the language of your target client. Try to avoid using jargon if you’re an expert in a certain subject; instead, use plain English. Think about one of your customers. a genuine person. What would they look up on their computer while seated?
You must also think about your location in addition to this. If your company operates locally (i.e., in a single city or region), you probably need to mention it more often than you may imagine.
Search terms like “landscaper in Mona Vale” are common. Consider a product or service along with a place.
- You need to pause and consider this for a moment.
- Agree on the idioms and terminology you wish to emphasise.
- List them, possibly using a straightforward spreadsheet.
- Make frequent use of them in all of your new material, and if you can, take a fresh look at your old web pages.
- Make sure everyone involved in creating the content for your website understands this and is (poor SEO joke coming) on the same page.
You do need to develop a straightforward approach centred on keywords if you want to increase your SEO.
5) Your website must load quickly.
Returning to Google’s mission statement the search engine needs to swiftly direct users to a webpage that answers their query in order to provide the greatest experience possible.
Literally, as soon as is practical. This implies that the pages on your WordPress hosting account should be delivered as rapidly as feasible.
Things need to be fixed if you’re forced to wait more than 2 or 3 seconds for a single page to load. Again, there are many sophisticated approaches to assess page load, but start with the fundamentals. If it loads quickly for you, you’re probably OK. It’s time to take action if you frequently wait for specific pages to load.
Keeping the same theme going. I’d want to quickly touch on another relevant issue. If the photographs you post to your site are too huge, even with the greatest WordPress hosting, you will still experience issues. Your photos should have the smallest file sizes available to enable speedy delivery to your consumers. Large graphics will have an even greater detrimental effect in this situation since mobile devices, in particular, are not constantly connected to high speed Internet. Yes, this is a bit generic, but a reasonable guideline is to keep files under 100KB. Ideally, even smaller.
- Ensure that all of your website pages—not just the home page—load promptly.
6) Your website must be responsive to mobile devices.
Keeping in mind Google’s stated purpose once again. Your website must function properly on desktop computers, tablets like iPads, and smartphones. Google actively displays webpages that are compatible with users’ mobile devices when they search on them. keeping the user’s optimal experience in the forefront. Google will demote your site in the search results or possibly not display it at all to a person on a smartphone or iPad if it is not mobile friendly.