What do you think of when you hear the word stickers? Kids on a playground and books for toddlers? Well, it is time to think again.
Stickers are the ultimate marketing tool that can transform your business and help you reach new customers or even new markets.
There are multimillion-dollar businesses that have used stickers to do exactly that, and we are here to share them with you.
When it comes to sticker printing companies, you want to opt for one that offers custom stickers. This means that you will be available to send in your own design, pick your ideal material and choose the size and shape you are after.
This makes stickers the ultimate customized tool for your marketing efforts. Read on to learn how you can put them to great use.
Apple is one of the world’s biggest technology companies. They are so powerful that an image search for “apple” results in their logo before we see a picture of an actual apple.
Have you ever bought an Apple product? If so, you will have seen the logo stickers they include with every purchase. These die cut stickers, which are stickers that have a custom shape, portray their iconic logo in a simple, premium way.
Adding this sticker was a brilliant idea, as Apple already delivers the device you can stick your sticker to: laptops and phones. This move turns every Apple customer that uses their sticker into a brand ambassador that can then influence thousands of people.
Apple’s army of ambassadors is growing by the second. Have a look at this cool calculator to see how many products they sell each second, and think about how a simple sticker can help them grow their brand exponentially with every sale.
When you think of Vans, you are likely thinking of the skating subculture. And that is exactly how the manufacturer of shoes and apparel stated out. It also explains why stickers are such an inherent part of their product experience.
Still today, you will receive their iconic “Vans Off The Wall” sticker when you make a purchase. They follow a similar logic as Apple, but their product is different. Where Apple stickers come with the relevant product, Vans associate their stickers with the culture their target group shares.
By now, Vans sell their products to a much wider audience, but their cultural positioning remains the same. And so do their stickers. Through using a Vans sticker, customers can associate themselves with this subculture; branding at its finest.
If you are looking do to something similar, consider the needs of your customers. Vans is all about skateboarding, which means that the stickers must be resistant. Vinyl stickers like these are perfect for this, as they resist scratches and water without compromising their looks.
The American clothing brand Supreme is not necessarily known for its stickers, but for its plain white branded shirts. However, in 2000, the brand released a now (in)famous sticker design featuring the Playboy and Louis Vuitton logos.
The sticker had to be recalled because Supreme never had permission to use Louis Vuitton’s logos. While we clearly do not recommend doing that, it is interesting to note the aftermath. If you search for said sticker, you will find the few available ones now being sold for $200.
Despite the, at first glance, catastrophic launch, the aftermath shows that, no matter how old we get, stickers never lose their appeal and remain a sought-after commodity that can come to symbolize much more than what was originally intended.
These three examples embody the power of sticker marketing. It is simple, but when done correctly, a simple sticker can represent your entire brand and help you grow a successful business. Can you think of other brands that work with stickers? Then let us know in the comments below.