The average American adult spends nearly eight hours each day consuming digital media. That’s why for marketers and growing brands, digital marketing is the fool-proof way to reach more people and make more sales.
If you’re growing a health and fitness brand, the options for digital marketing are endless, from creating video content to becoming a social media influence. But there’s also a lot of competition in digital and online media.
Make your health and fitness branding stand out and gain more customers with these five steps.
- Identify Your Customer
For any brand or business, knowing your customer and their needs comes first.
Create a customer avatar that pinpoints your ideal customer’s demographics, goals, and behavior. Then, to start building your digital marketing strategy, figure out where that customer spends their time.
Are they watching fitness videos on YouTube? Do they prefer bite-sized health tips on TikTok? Or are they just looking for inspiration on Instagram?
Choose social media platforms that will help you connect with your customer. To avoid getting overwhelmed with promoting your health brand, it’s okay to focus on only one social media platform in the beginning.
- Build Your Website
Your website is a creative and practical tool to communicate your unique fitness and health branding, while also promoting and selling your products or services.
A well-designed website will make you look more professional and trustworthy. Work with a web designer if needed to make your website stand out and function properly.
Also, don’t forget SEO, or search engine optimization. A strong SEO strategy will help your homepage reach more people through organic online searches.
- Provide Free Value
Now that you have your social media account and a website, it’s time to start filling them with content.
Start building your brand by creating free, high-value content. This will get people following and engaged with your business.
Even if you may not want to give away your knowledge for free in the beginning, this is one of the most important fitness branding tips that you shouldn’t skip. Free content helps to build trust with your future customers, and you can use this content to market and sell your paid offers later.
When creating free content, such as workout videos or diet-related graphics, be sure to keep your customer avatar’s needs in mind. The best content answers a question and offers value that hasn’t been created already by other health and fitness brands.
- Collaborate
There’s a lot of competition when it comes to fitness and health branding. But that doesn’t mean you can’t work together.
Collaborating with other health and fitness professionals online is an effective digital marketing strategy because it exposes your brand to someone else’s audience.
Consider collaborating with other brands to create videos, blogs, and even online products (such as an online fitness course or digital nutrition plan) together.
- Sell Your Product or Service
Your brand’s marketing efforts aren’t for the purpose of just building an audience—it’s to actually sell your product or service to them.
After your potential customers have become familiar with your high-quality content and trustworthy brand, start offering your product or service.
Start Growing Your Fitness Brand
Digital marketing can boost almost any health and fitness brand. Use social media, free content, an SEO-friendly website, and collaboration to put your brand in front of your audience. Then, watch as your followers become your customers!
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