Each thriving content strategy is driven by data. No matter if you’re a small business or a big corporation, data should be the fuel that ignites your marketing power. By utilizing data to betray every decision, you can formulate an efficient content marketing strategy that will help your company form more leads and track conversions.
Data-driven content marketing is the only way to survive in today’s volatile market. Since conducting research and gathering all required data and content marketing statistics manually can be challenging, it is more efficient to use dedicated resources. When it comes to data crunching, the human mind really cannot compete with algorithms. Let’s go through several tips for uncovering a data-driven content strategy.
1. Determine the content’s priorities and objectives.
To begin with, you must first comprehend why you should use content marketing in the first place. Explain why your content exists, what you want your audience to do after they’ve encountered it, and the effect you expect their actions to have on your business. Determine your KPIs before moving forward; it can be increasing your website traffic, raising event registration rates, boosting your conversions, etc.
2. Examine your niche and competitors
You’ll get a better outlook of what kind of content will reverberate with readers. Additionally, you’ll discover the trends in your industry, recognize inherent origins for fresh ideas, and understand what you’re up against.
3. Create content based on your findings
With all of your newfound experience, you’re ready to create content that both entertains and has the potential to rank higher. To double-check that your content is high-quality and adheres to SEO standards, use appropriate project management software tools that provide you with proper guidelines.
4. Develop a system for distributing content.
Get the content in front of as many people as possible to get the best out of it. Find out where your target audience hangs out (Facebook groups, Slack channels, other digital channels) and post your content there. Content repurposing is also an effective way of keeping in touch with your current audience. An infographic or slideshow can be more engaging than simply sharing a link to your website.
5. Make Sure to Monitor and Optimize the Data
Can you recall the KPIs you established? You should begin observing your progress and keeping track of your results. If your content has any shortcomings, refine it later.
Discover the target audience’s profiles, buying preferences, and so on. You’re doomed from the start if you don’t know who you’re creating content for. Who are you hoping to get in touch with? What are their desires, what motivates them, and what keeps them awake at night? Where would you find your target audience, both online and offline, so that you can engage them authentically?
Before you write a single word, you must know the responses to these questions. Skipping this phase is similar to shooting arrows without seeing the target: you might hit something, but it’s rare and coincidental.
By taking a data-first approach to content marketing, you will boost your chances of getting the KPIs correct while saving time and money. Data can be used at any stage of the content lifecycle, from development to delivery and optimization. Furthermore, if you develop a new content marketing strategy, such as working with influencers or experimenting with a new platform, you should have data to back it up.