As most local restaurants and eateries closed amid the pandemic, people had fun cooking or baking in their kitchens.
This has led to a rapid increase in the number of cookbooks launched. According to Smith, cookbook sales have increased by 15% during the pandemic.
Postmates rode along with this trend and released ‘Don’t Cookbook,’ a recipe book containing QR codes on every end of the recipe.
Scanning the QR code will redirect them to a landing page that allows them to order food directly from a nearby restaurant.
With the best free QR code generator online tool, you can also create a QR code-filled recipe book. Here are a few ideas you can use for your cookbook:
Video cooking tutorials
Most people find it easier to learn recipes by watching fully-explained videos. You can take your cookbook readers to video guides by adding QR codes on your pages.
Using a video QR code, you can promote exclusive cooking videos that can only be viewed by those who purchased the printed cookbook.
You can also use a YouTube QR code to increase your subscribers and grow your social media presence.
Readers who scan the QR code are redirected to your YouTube channel. Make sure to add a call-to-action like “Scan to subscribe.”
Access to more content online
With a QR code for books on your cookbook pages, your readers can instantly access more exclusive and interactive content on your website.
You can use it to provide where to find the best quality ingredients, behind-the-scenes of your favorite meal, and other cooking FAQs to your avid readers.
Driving traffic to your website will increase your search engine results page ranking. It will also encourage your online viewers to purchase your printed cookbook.
Boost your social media pages
A survey by Statista mentioned that in 2021, over 4.26 billion people are using social media worldwide, which is expected to grow to almost 6 billion in 2027.
You’ll be able to give better instructions on making your dish if you get to know your readers and build rapport through social media.
Create a social media QR code for all your social pages. With one scan, customers can find and follow you across different platforms.
Give readers exclusive recipes
With a PDF QR code, you can direct your readers to more unique content, such as cooking hacks and kitchen must-haves, from your book preview.
QR codes can be a competitive and innovative advantage for your cookbook marketing, increasing reader engagement.
QR code integration allows you to digitize reading by offering e-book versions of your chosen recipes as a collection of seasonal recipes.
This way, readers can use their phones to look up the recipe without bringing their cookbooks.
Let readers leave reviews
The two most common ways for readers to decide on a book are recommendations and reviews. Encouraging your readers to leave a review of your cookbook will significantly help you improve as an author.
Offering a Google Forms QR code at the end of your cookbook that redirects to a rating form encourage people to send feedback immediately.
QR codes for cookbooks: An intelligent way to launch a cookbook
By incorporating QR codes into your cookbook, you are taking advantage of the technological wonders of innovative publishing. This will make your family’s tried and true recipes available to a broader audience.
A QR code is a low-cost way to give readers access to additional content, including recipes or other reading material.
You can create one and get your audience’s confidence using the best QR Code software.