When you think of SEO management, you might assume that it’s about tweaking keyword phrases on your site to boost your rankings in Google and other search engines. But that doesn’t actually tell the whole story. Here’s what else you need to know about WordPress SEO management—and why it could make all the difference to your website’s online visibility and traffic levels.
On-Page Optimization
Search engine optimization is both a science and an art. It requires technical expertise in search engine algorithms, as well as creativity and boldness in getting your brand and content noticed by search engines. On-page optimization refers to all of those things you can do on your website to improve its appearance in search results. These actions fall into two general categories, namely creative techniques that don’t require knowledge of HTML coding or other website technologies, and technical ones that do. Common creative techniques include writing good descriptions for image files (often called alt tags), choosing keywords that accurately describe your products or services, incorporating keywords into your site’s title tag and using appropriate anchor text when linking out to other sites. See more : examples of paid media
Backlink Generation
Backlinks are absolutely critical for ranking high in search engines, and developing a reliable strategy for building them should be part of your overall SEO management plan. As an professional seo firm, you’ll be doing a lot of backlink generation. Focus on creating links that won’t hurt your website or penalize it with penalties like Google Penguin or Panda. Consider sites like Wikipedia or online directories where you can get do-follow links that won’t hurt your link profile (but will still help you achieve your ranking goals). Building backlinks to old blogs is also an excellent way to gain quality links for little effort, so consider updating and posting articles from old blogs to relevant directories on regular basis.
Link Building Techniques
Finding good links to create backlinks for your website can be tough, but it’s necessary if you want people to find your site. Luckily, there are plenty of tactics that will make getting quality links much easier. For example, one of my favorite methods is content-sharing with other bloggers who already have a solid audience; they’re more likely to share your content than someone with a smaller audience because they’ll benefit from exposure. This can be especially beneficial if you’re trying to build up an audience for a new site or brand, or if you want your online presence and web traffic to grow faster than normal.
Internet Marketing Strategy Development
Strategy development is a process that asks you to consider three critical questions. The first of these is, What do you want to accomplish? You need to state what your goals are—for example, I want to be able to sell my product directly from my website. Next, you need to ask yourself what your unique strengths and weaknesses are. If you’re not tech-savvy and can’t easily create your own website, then find out whether there are others who could help you out with that aspect of your marketing strategy; perhaps they would be interested in trading some kind of value for access to your customers. Finally, analyze your target market.
PPC Advertising
PPC, or pay-per-click advertising, is a form of internet marketing that involves purchasing ads that appear at certain positions on Google. As one of a growing number of acronyms in modern business, it’s often poorly understood. That said, PPC advertising can be very effective—and incredibly useful to small businesses. By paying for relevant keywords associated with your products and services (usually organized into an ad group), you can place your message directly in front of customers who are actively looking for information about what you have to offer them. If you know what your target customer is thinking and doing online, PPC may well be one of the best ways to find them.
Client Relationship Management (CRM)
In SEO, CRM is everything. The very best SEOs have relationships with their clients and understand them—even if they don’t work directly with them. They treat every client like gold and are fully committed to their success. Client relationship management also involves keeping track of where you rank for a specific keyword (or keywords) on different sites over time. Doing so will show you which strategies work, which ones don’t, and how you can improve your SEO performance over time.
